House of Lapland: Salla 2032

House of Lapland, a Finnish PR firm promoting Lapland, entered the city of Salla as a candidate for the 2032 Summer Olympic Games in order to generate awareness around global warming.

Campaign video: House of Lapland – Salla 2032

Selected creative: House of Lapland – Salla 2032

Credits

Creative agency: Africa São PauloAgency Producers: Rodrigo Ferrari / Juarez LimaArt & Content: FelixArt Director: Leonardo Zardo / Maso Heck / Mihail AleksandrovChief Creative Officer: Sergio Gordilho / Nicholas Bergantin / Rodrigo AdamDigital Strategy: Carol Patrocinio / Carolina Camila / Aline KhouryExecutive Creative Director: Matias MenendezPR: Carina Miranda / Fabiana Antacli / Valerie Silverman Kerr Special Projects Directors: Juliana Leite and Monique LimaSpecial Projects team:...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands