Horlicks Protein Plus: Making protein a routine during the lockdown

Horlicks, a malted drink company, increased its market share and sales of its Protein Plus product in India by partnering with the e-commerce site Swiggy.

Campaign details

Brand: Horlicks Protein PlusAgency: MindshareRegion: APAC

Campaign video

Strategy

Objective

Horlicks, a legacy brand in India has launched a portfolio of nutritional products catering to adults and kids category. Horlicks Protein Plus, India's...

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