Horizon Therapeutics: Eyedar

Horizon Therapeutics, a biopharmaceutical company, launched a campaign in the US to raise awareness of a new app, Eyedar, that teaches the blind community to visualise their world using sound, and make it available everywhere.

Campaign video: Horizon Therapeutics – Eyedar

Read the full campaign case study

Selected creative: Horizon Therapeutics – Eyedar

Credits

Creative agency: Area 23 New YorkArt Director: Carly RobinsArt Supervisor: Sydney McElweeAssociate Creative Director: Caitlin WorkmanAssociate Director, Experience Design: Lauren DellaquilaChief Creative Officer: Tim HawkeyDirector, Integrated Production: Justine PujoEVP, Director, Experience Design: Franklin WilliamsEVP, Executive Creative Director: Jason GraffEVP, Group Creative Director: David AdlerEVP, Group Director, Integrated Production: Jen MaExecutive Producer: Anna Lopez / Jessica HaselkornGroup Art...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands