Honey Nut Cheerios - the best of both worlds

A 2007-8 campaign for Honey Nut Cheerios (General Mills), aimed at closing their share gap in the Hispanic market.

Honey Nut Cheerios – The Best of Both Worlds

The Best of Both WorldsClient: General Mills, Inc.

BUSINESS SITUATION & CAMPAIGN OBJECTIVES

For years sweetened cereals dominated the Hispanic Ready-to-Eat (RTE) category; however, in 2006, category dynamics...

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