Honda: Life saver boards

Honda, an automotive brand, promoted its brand promise of safety coming first by setting up safety booths and boards to show the people of India how to keep safe during the Ganesh Visarjan festival, during which the deity is submerged in a body of water.

Campaign Summary

Ganesh Chaturthi is one of the most popular Indian festivals, especially in Maharashtra India. The devotees believe that Ganesha comes to visit them every year and take away all their troubles and weaknesses. Every year, this festival...

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