Honda: Life saver boards

Honda, an automotive brand, promoted its brand promise of safety coming first by setting up safety booths and boards to show the people of India how to keep safe during the Ganesh Visarjan festival, during which the deity is submerged in a body of water.

Campaign Summary

Ganesh Chaturthi is one of the most popular Indian festivals, especially in Maharashtra India. The devotees believe that Ganesha comes to visit them every year and take away all their troubles and weaknesses. Every year, this festival has been the epitome of social brotherhood, piety, joy and sharing.

The excitement for this 10-day long festival begins weeks before Ganesh Chaturthi, with several people making clay idols of Lord Ganesha and painting them especially in Maharashtra (City of Mumbai) One of the strongest associations with Ganesh is the fact that he is the remover of Obstacles. He's...

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