Honda Cars India Ltd.: Honda wins India’s regional markets using the power of mind space

Shiv Acharjee

Honda, the car manufacturer, employed a data-driven model to select the most relevant marketing channels for a new product launch in India.

Campaign details

Brand: Honda Brand owner: Honda Entrant company: Interactive Avenues – A Reprise Network CompanyIdea creation: Interactive Avenues Gurgaon Market: India Sector: Mid-size, large family cars Media channels: Competitions & contests, Online video, Search marketing, Programmatic display, Online display, Word of mouth, Influencers, KOLsBudget: Up to 500k

Executive summary

While Honda Cars India Ltd. was operating full-throttle in Tier 1 markets, it had a limited presence in Tier 2 and Tier 3 cities. Given that its competitors were well-established in regional markets, Honda...

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