Honda Cars India Ltd.: Honda wins India’s regional markets using the power of mind space

Shiv Acharjee

Honda, the car manufacturer, employed a data-driven model to select the most relevant marketing channels for a new product launch in India.

Campaign details

Brand: Honda Brand owner: Honda Entrant company: Interactive Avenues – A Reprise Network CompanyIdea creation: Interactive Avenues Gurgaon Market: India Sector: Mid-size, large family cars Media channels:Competitions & contests, Online video,...

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