Honda - What happened when Honda started asking questions?

This entertainingly written case study describes how Honda’s brave approach succeeded in increasing sales by 28% and delivering an incremental £84m in profit.
Agency: Wieden & KennedyAuthor: Stuart Smith

Honda

What happened when Honda started asking questions?

'Ever wondered what the most commonly used word in the world is? OK OK? Man's favourite word is one that means all right. Satisfactory...