Homogeneity or heterogeneity? Social networks and Asia Pacific

Most of the attention surrounding Web 2.0 has focused on western examples, looking companies such as P&G, or websites such as Facebook.

Homogeneity or heterogeneity? Social networks and Asia Pacific

John Shanahan Colmar Brunton, Australia

Ray Poynter The Future Place, United Kingdom

Jason Ho Asia Pacific, Colmar Brunton, Singapore

INTRODUCTION

Most conversations and presentations about Web 2.0...

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