Homogeneity or heterogeneity? Social networks and Asia Pacific
John Shanahan Colmar Brunton, Australia
Ray Poynter The Future Place, United Kingdom
Jason Ho Asia Pacific, Colmar Brunton, Singapore
INTRODUCTION
Most conversations and presentations about Web 2.0 have focused on Western examples, typically from the United States and Europe. Companies such as P&G, Lego, Albert Heijn, and Unilever tend to get most of the press, along with US-originated services such as Wikipedia, eBay, YouTube, Facebook, and MySpace.
However, this Western focus on Web 2.0 ignores the fact that the largest global Internet footprint is that of Asia. As of...