Homebase: A Brand Led Business Renovation

Homebase, a home improvement retailer, launched a campaign in the UK to rebuild the business and brand, and improve consideration amongst consumers.

Executive Summary

In 2018 Homebase was sold for £1, having been taken to the brink of collapse.

Destined for the scrapheap, this paper outlines how its new owner Hilco, instead delivered a truly remarkable turnaround of the business, that achieved a £300m...

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