Home Office/COI - Daylight robbery

This Home Office campaign aimed to encourage people to take more care to protect themselves and their property from acquisitive crime.
Agency: RKCR/Y&RAuthor: Alice Huntley

Home Office/COI – Daylight robbery

Alice Huntley

People deserve to be robbed. They ask for it. The criminal mind isn't dark. It doesn't have to be. It's opportunistic. Most of the time it can't believe its own luck....

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