Home Box: Harnessing UAE’s cultural diversity to unbox Home Box

Furniture retailer, Home Box, played to a cultural truth in a humorous way to grow sales in the UAE.

Campaign details

Brand: Home BoxBrand owner: Landmark GroupAgency: Liwa Content DrivenMarket: United Arab EmiratesIndustries: Furniture & furnishings retailMedia channels:Mobile & apps,Online video,Print - general, unspecified, Radio & audio, Sales promotion,...