Summary
Our compelling and innovative programme delivered for Holland & Barrett showcases how wide reaching and multi-method research can be used to both quantify different elements of wellness and understand the nuances of a topic which is extremely personal and can be as different as a fingerprint from one individual to another. We delivered a programme that included two key methodologies that provided insights that would not have been possible to capture through traditional quant/qual techniques:
Mobile Diaries across 10 days to understand how consumers are responding to their wellness needs in the moment.
Digital Tracking allowed us to passively...