Alvin Silk, Lincoln Filene Professor Emeritus at Harvard Business School, and Ernst Berndt, Louis B Seley Professor of applied economics at MIT Sloan School of Management, discuss an econometric study to investigate the economies of scale of the eight largest advertising holding companies in the world.
Holding Companies: Size-Related Cost Economies
Alvin SilkHarvard Business School and Ernst BerndtMIT Sloan School of Management
How big is big enough for a holding company? The advertising and marketing services business is not of one mind on this issue,...