H&M: Looop

H&M, a fashion retailer, worked with the Hong Kong Research Institute of Technology and the H&M Foundation to develop Looop in Stockholm – the world’s first in-store garment-to-garment recycling system.

Campaign video: H&M – Looop

Selected creative: H&M – Looop

Credits

Creative agency: AKQA StockholmACD: Laura HunterDesigner: Linus LovbackaECD: Johnny BuddenGeneral Manager: David WededbrantSenior creative: Axel NygardsSenior designer:Niklas Andersson...