Hitting A Moving Target With Accuracy, Precision and Frequency

Michael J. DiFranza

The author, who founded Captivate Network Inc, describes how to reach business professionals via elevator advertising.

Hitting a Moving Target With Accuracy, Precision and Frequency

How elevator screens are reaching business professionals

Michael J. DiFranzaCaptivate Network, Inc.

How to reach the business professional has long been considered one of the biggest challenges for companies seeking to build their brand with this desirable audience. This elusive demographic, sought after by most national advertisers for their purchasing power and influence, maintains a safe distance from the popular media that can distract them from their daily responsibilities. This presents an enormous problem for marketers.

Within the past few years, the belief in the power of a brand has...

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