Historical evidence for maintaining advertising spend in a recession

Geoffrey Precourt

WARC Online U.S. editor Geoffrey Precourt reports on a presentation given by Professor Gerard J.

Marketing in a recession
United States
Strategy

Historical Evidence for Maintaining Advertising Spend in a Recession

Geoffrey PrecourtWARC Online

Russ Klein, Burger King's chief marketing officer, seems to be running from the pack. In the midst of recession, he's not cutting costs. He's doubling down....

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

Get a demo