Hispanic Internet usage in perspective

Sigisbert Ratier and Jim Hatch

Is there a Hispanic Internet model? Do Mexicans behave the same as Hispanics in the United States or Spaniards in Europe? Are there any correlations between culture and online behavior? How much do the socio-demographics of a country affect online behavior? This paper presents the results of home-based panel research in Mexico, Spain, and Hispanics in the United States to identify correlations in demographics and trends in behavior that may indicate a Hispanic Internet model.

Hispanic Internet Usage In Perspective

Demographics and usage among Internet users in Mexico, Spain, and Hispanics in the United States

Jim HatchPresident, NetValue, United States. and Sigisbert Ratier Vice President Panel & Methodology, NetValue SA, France.

INTRODUCTION

Taking a cue from the exponential growth of the online Hispanic populations in the more 'mature' Internet population of the United States and the 'coming of age' market in Spain, pundits claimed Mexico as one of the emerging markets of 2000. Small businesses and corporations alike spent millions to gain first mover position in the Mexican market in hopes...

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