Hindustan Unilever Limited: Making small decisions with our head and big decisions with our heart

Hindustan Unilever Limited (HUL), a consumer goods company, launched a campaign in India to maintain brand saliency and impact within tighter budgets.

The media buying objective

The past 2 years were the most challenging times, an economic slowdown followed by the pandemic was a double whammy.

With the lockdown restrictions impacting HUL's business, it was critical to maintain brand saliency and impact...

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