Hindustan Unilever Limited: Making small decisions with our head and big decisions with our heart

Hindustan Unilever Limited (HUL), a consumer goods company, launched a campaign in India to maintain brand saliency and impact within tighter budgets.

The media buying objective

The past 2 years were the most challenging times, an economic slowdown followed by the pandemic was a double whammy.

With the lockdown restrictions impacting HUL's business, it was critical to maintain brand saliency and impact within tighter budgets.

HUL leaned on Mindshare for a different from usual media solution. It was equally important to be agile to deliver on the client's business and maintain media partner's interest in these difficult times.

The situation analysis

While the world came to a grinding halt confining people to their homes, we observed the lockdown catalyzed new habits like...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands