Campaign details
Brand: Hilton HotelsBrand owner: Hilton HotelsEntrant company: TBWA\RAAD - United Arab EmiratesIdea creation: Merkle DubaiMarket: Middle East & North AfricaSector: Transport & tourismMedia channels: Social media, Outdoor, Out-of-home, Public relationsBudget: Up to 500k
Executive summary
The COVID pandemic has highlighted the importance of memories and human connections in our lives. Global hotel brand Hilton wanted to help people in the MENA region cherish the special moments that bring them together, with the ability to create these memories.
Naturally, people aspire to remember such...