Highly coupon and sale prone consumers: benefits beyond price savings

In recent years, some consumer products' firms have made attempts to replace or sharply reduce the use of sales promotion, including coupons and sales, with everyday low prices (EDLP).

highly coupon and sale prone consumer: benefits beyond price savings

Judith A. Garretson Louisiana State University andScot Burton University of Arkansas

Both practitioners and researchers remain very interested in the impact of sales promotion strategies...

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