High Tech Solutions for Commercial Advertisers

Andy Sykes

Describes how dynamic visual effects are increasingly becoming key to television programmes and advertisements.

High Tech Solutions For Commercial Advertisers

Hollywood-quality visuals come to the family TV

Andy Sykes, Command Post & Transfer.

As the visual effects in Hollywood blockbusters become more spectacular with each new release – the sinking of a mammoth ship in Titanic, a comet plunging into the Atlantic Ocean in Deep Impact, the human-spider mutation in Lost in Space – ‘small screen’ consumers are becoming conditioned to expect more advertising entertainment and stunning effects when watching television at home.

At Command Post & Transfer, Canada’s largest post-production company, we tell clients...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands