‘Hidden’ opportunities and benefits in using web-based business-to-business surveys

The use of surveys continues to be an important technique in business-to-business (B2B) market research, and internet or web-based surveys are fast becoming desirable alternatives to traditional survey methods.
  

'Hidden' Opportunities and Benefits in Using Web-based Business-to-business Surveys

David B. GrantHeriot-Watt UniversityChristoph TellerVienna University of Economics and Business AdministrationWolfgang TellerE-Management Consulting GmbH

INTRODUCTION...