Hewlett Packard Enterprise: Raising the pulse rate of CIOs with HPE GreenLake

Hewlett Packard Enterprise (HPE), a software company, engaged IT decision makers in the healthcare sector in the US by creating a digital banner campaign that used x-ray images to show problems it could help fix.

Campaign details

Brand: Hewlett Packard Enterprise (HPE)Agency: TransmissionMarket: United States

Executive summary

A merger or acquisition is a messy process. And in Healthcare, the security and compliance requirements make them even more of a headache. It’s...