Hewlett Packard Enterprise: Raising the pulse rate of CIOs with HPE GreenLake

Hewlett Packard Enterprise (HPE), a software company, engaged IT decision makers in the healthcare sector in the US by creating a digital banner campaign that used x-ray images to show problems it could help fix.

Campaign details

Brand: Hewlett Packard Enterprise (HPE)Agency: TransmissionMarket: United States

Executive summary

A merger or acquisition is a messy process. And in Healthcare, the security and compliance requirements make them even more of a headache. It’s an especially mammoth task for IT. The good news is HPE GreenLake offers a solution for the many challenges faced by CIOs. The bad news is most of them don’t know about it.

HPE GreenLake wanted to engage with IT decision makers, educate them about their unique edge-to-cloud Platform-as-a-Service offering, and, ultimately, secure meetings and build pipeline.

So, we...

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