Hewlett-Packard Company: Built By Engineers, Used By Ordinary People campaign

In early 1996 the Hewlett-Packard Company began to rethink its role in the electronics products industry.

Hewlett-Packard Company: Built By Engineers, Used By Ordinary People campaign

Susan Steiner

OVERVIEW

In early 1996 the Hewlett-Packard Company began to rethink its role in the electronics products industry. Undisputedly the market leader for printers and...

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