Hewlett Packard – How communications helped make HP personal again
Lorenzo Bresciani and Dalynn Fortner
In 2005, PC marketing constituted a dry, rational communications landscape. At that time, HP was also struggling following its merger with Compaq, and there was speculation it might even exit the business altogether.
| Agency: Goodby Silverstein & Partners | Authors: Lorenzo Bresciani and Dalynn Fortner |
Hewlett Packard – How communications helped make HP personal again
1. THE PC INDUSTRY IN 2004 – NO PLACE FOR THE FAINT-HEARTED
In the middle of this decade the PC industry...
