Campaign details
Brand: Hershey's Brand owner: The Hershey Company Entrant company: UMIdea creation: In house Market: Canada Sector: Confectionery Media channels: Events & experiential, Websites & microsites, Online display, Competitions & contests, Search marketing, Social media Sponsorship - sports, Point-of-purchase, In-store, Sales promotion Budget: Up to 500k
Executive summary
Faced with restrictions due to the pandemic, Canadian youth were disproportionately locked down and locked out of opportunities to play and connect.
Nearly half of youth sports facilities were in need of repair prior to...