Campaign details
Brand: Hershey'sBrand owner: The Hershey CompanyEntrant company: Hershey Do Brasil - BrazilIdea creation: BETC Sao PauloMarket: Latin AmericaSector: FoodMedia channels: Word of mouth, Influencers, KOLs, Radio & audio, Virtual & augmented reality, Social media, Online video, Television & Connected TVBudget: 500k - 1 millionCampaign video
Creative assets
Read the full case study here
Ladder scores were given during judging and reflect the case study contents before any confidential information was redacted....