Campaign details
Brand: HersheyBrand owner: The Hershey CompanyEntrant company: UM TorontoIdea creation: UM Toronto, Mint TorontoMarket: CanadaSector: ConfectioneryMedia channels: Gaming & in-game advertising, Merchandise & free gifts, Online display, Social media, Sponsorship - event, property, Virtual & augmented reality, Websites & microsites, Word of mouth, influencersBudget: Up to 500kCampaign video
Creative assets
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