Hero to zero? Not yet: a 50-year view of commercial TV

TV remains a uniquely effective and key medium for major advertisers, but the glory days seem to be well over.

Hero to zero? Not yet: a 50-year view of commercial TV

Roderick White

Commercial television in the UK is just over 50 years old, and is currently worth some £4 billion in adspend, according to the latest figures from the Advertising Association's Advertising...

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