Herdez: Our Sauces Have Many Faces

Sergio Briseño

Herdez, the homemade sauce brand, reinforced its overall leadership in the homemade sauces category in Mexico.

Campaign details

Brand: HerdezBrand owner: Grupo HerdezEntrant company: DDB Mexico - MexicoIdea creation: DDB Mexico CityMarket: Latin AmericaSector: FoodMedia channels: Online display, Websites & microsites, Public relations, Product sampling, Point-of-purchase, In-storeBudget: Up to 500k

Executive summary

In an economic environment where consumers prioritize their basic food needs, it is a significant challenge to launch new products that capture their interest and translate into sales.

Our challenge was to reinforce Herdez® overall leadership in the homemade sauces category in Mexico, launching for the first time...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands