Herbal Essence: Fruit Fusions

The challenge for the Herbal Essences Fruit Fusions campaign was to generate interest in the launch of the new collection and to grow the Herbal Essences brand as a whole.
  

Fruit Fusions

Brand Name: Herbal Essences Fruit Fusions Client Name: Procter and GambleAgency Name: Leo Burnett Category for this Entry: FMCG Toiletries & Beauty (Silver)

Summary

The challenge for the Herbal Essences Fruit Fusions campaign...