Henry S. Levy & Sons, Inc.: You Don't Have To Be Jewish To Love Levy's Rye Bread campaign
Judson KnightOverview
In 1949 a small family-owned bakery in Brooklyn took on the services of Doyle Dane Bernbach (DDB), an agency destined to forge a creative revolution in advertising during the next two decades. At the helm of DDB was one of the most influential figures in the history of twentieth-century advertising, Bill Bernbach, whose wisdom would in time become highly valued by major corporations. In 1949, however, few people had ever heard of Bernbach, which made it easy for an...