Campaign details
Brand: Hennessy Brand owner: LVMH Entrant company: L'atelierIdea creation: L'atelier Hong Kong Market: Hong Kong (SAR) Sector: Spirits & liquors Media channels: Online video, Programmatic display, Sponsorship - sports Budget: Up to 500k
Executive summary
As the NBA’s first global spirits partner, Hennessy celebrates the great sportsmanship of the ‘Never Stop. Never Settle’ ethos by empowering the culture of bringing people together for basketball.
Hennessy designed the campaign in an uplifting and interactive manner to recruit a younger generation as the...