Heinz Salad Cream - Pourable sunshine

Peter Wilson, Jay Phillips, Neil Clarke and Edward Rogers

Heinz Salad Cream was a flagging icon. Sales were dwindling, and with consumers demanding fresher, more natural food, the brand was regarded as staid and synthetic.

Heinz Salad Cream – Pourable sunshine

Planned by: Peter Wilson, Jay Phillips, Neil Clarke, Edward RogersAgency: McCann Erickson

SUMMARY

Heinz Salad Cream was a flagging icon. Sales were dwindling, and with consumers demanding fresher, more natural food, the...

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