Heinz: Draw Ketchup

Heinz Ketchup, a sauce brand, reignited an emotional connection in a campaign to engage its consumers, bolster consumer loyalty and stay top-of-mind.

Campaign video: Heinz – Draw Ketchup

Read the full campaign case study

Selected creative: Heinz – Draw Ketchup


Agency: Rethink Toronto / Carat Toronto / Starcom Chicago / Salt XC TorontoAccount Director: Kai De Bruyn KopsAccount Manager: Allie KennedyAgency Producer: Alex ButtArt Director: Zachary BautistaChief Creative Officer: Aaron StarkmanChief Strategy Officer: Sean McDonaldCreative Director: Joel HoltbyDesigner: Jaclyn McConnellEditor: Stephen ParkerExecutive Creative Director: Mike DubrickGroup Account Director: Amy GreenspoonPrint Producer: Narine ArtinianProduction Coordinator:Spencer...

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