Heinz – Ketchup with Karizma

International campaign in 1999 (?) by Leo Burnett for Heinz Tomato Ketchup. Objective: to give the brand a consistent world-wide image.
Agency: Leo BurnettAuthor: Mark Stockdale

Ketchup with Karizma

This is the story behind a strategy that seeks to change fundamentally what people around the world project onto a bottle of Heinz Tomato Ketchup. A strategy predicated on leading perceptions, which...