Heineken: The Unwasted Beer

Heineken, a beer brand, launched a global campaign to maintain the on-trade’s trust and fulfil its environmental commitments.

Campaign video: Heineken – The Unwasted Beer

Selected creative: Heineken – The Unwasted Beer

Credits

Creative agency: Publicis Milan / Le Pub Amsterdam / Publicis DublinArt director, Editor & Motion graphics designer: Cormac O’ ConnorBoard Creative Director: Ger RoeChief Creative Officer: Cristiana Boccassini / Mihnea GheorghiuDirector: Ger Roe / Peter DobbynGlobal Account Director: Gonzalo GutierrezGlobal Chief Creative Officer Publicis WW: Bruno BertelliGlobal Creative Director: Eoin SherryGlobal Executive Creative Director: Andrey Tyukavkin / Milos ObradovicHead of Production: Niamh SkellySenior Account Director:...

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