Heineken: Heineken Zer0.0 Contact Bar

Heineken, a beer brand, used a bar run by two robots to promote Heineken 0.0, its non-alcoholic drink, in Australia during the COVID-19 pandemic.

Campaign details

Brand: Heineken Brand owner: Heineken Entrant company: Momentum Sydney Idea creation: Momentum Worldwide, Sydney PR: Red Havas, Sydney Market: Australia Sector: Beer & cider Media channels: Events & experiential, Outdoor, out-of-home, Product sampling, Public relations, Social media Up to 500k

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands