Heineken – The Dutch Secret Weapon
Agency name: Spark Communicatie Client name: Heineken Nederland Category: Brand Building Country: Netherlands
The beer market faces several problems. Because of heavy pressure from competitors it is very difficult to lead a solid promotion policy. Especially during the Soccer World Championships 2006 when many brands try to make the most out of the “Orange lunacy”.*
The challenge for Heineken was to develop a promotional campaign around the World Championships 2006 with the highest possible visibility and impact in Holland, but without being an official sponsor and having...