Heineken - Club Beertender (Netherlands)

Heineken developed Beertender in 2004 as the first home-tap system that could provide a fresh cold beer.

Heineken – Club Beertender (Netherlands)

Agency name: De Combinatie van Factoren Client name: Heineken Category: Loyalty & Long-term Umbrella Campaigns


Heineken developed the 'BeerTender' together with Krups. It's a home-tap system for beer, with which you can tap your own glasses of Heineken's best beers: Heineken, Amstel, Amstel Bock, Amstel 1870, Brand, Wieckse Witte, Murphy's and Affligem.

Beertender was introduced in 2004 as the first system that could provide you a fresh cold beer at home. It's a better experience for the consumer and a chance for a better market share for Heineken. The...

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