Heidi and the Bollyblog: the people-focused approach - an experiment

The increasingly 'irrational' behaviour of consumers, their creativity when interacting with products, the context-led product usage and brand choices are developments which can simply no longer be ignored.

Heidi and the Bollyblog: the people-focused approach – an experiment

Natascha Haehling von LanzenauerH.T.P. Concept, Germany

Ayobamidele GnaedigH.T.P. Concept, India

Alain MesserliConcept Zurich, Switzerland

THE PERFORMING CONSUMER AS CHALLENGE TO SEGMENTATION...

Not a subscriber?

Schedule your live demo with our team today