Heidi and the Bollyblog: the people-focused approach - an experiment
Ayobamidele Gnaedig and Alain Messerli
The increasingly 'irrational' behaviour of consumers, their creativity when interacting with products, the context-led product usage and brand choices are developments which can simply no longer be ignored.
Heidi and the Bollyblog: the people-focused approach – an experiment
Natascha Haehling von LanzenauerH.T.P. Concept, Germany
Ayobamidele GnaedigH.T.P. Concept, India
Alain MesserliConcept Zurich, Switzerland
THE PERFORMING CONSUMER AS CHALLENGE TO SEGMENTATION...