Heidi and the Bollyblog: the people-focused approach - an experiment

Ayobamidele Gnaedig and Alain Messerli

The increasingly 'irrational' behaviour of consumers, their creativity when interacting with products, the context-led product usage and brand choices are developments which can simply no longer be ignored.

Heidi and the Bollyblog: the people-focused approach – an experiment

Natascha Haehling von LanzenauerH.T.P. Concept, Germany

Ayobamidele GnaedigH.T.P. Concept, India

Alain MesserliConcept Zurich, Switzerland

THE PERFORMING CONSUMER AS CHALLENGE TO SEGMENTATION...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands