Agency: Taxi |
HEC Montréal – D.E.S.S. Recruitment Campaign
Winner: Events, Seasonal & Short Term - Bronze
EXECUTIVE SUMMARY
Business Results Period: March 2006-May 2006
Start of Advertising/Communication Effort: March 2006
Base period for comparison: March 2006 to May 2005
SITUATION ANALYSIS
Six years ago, in conjunction with the AAPQ, HEC MontrÉal established the DESSCM – an accredited graduate diploma program, taught by professionals, to improve marketing communication skills for young professionals in the field. Sessions were on alternate Fridays and Saturdays over a two-year period on a part-time basis. The DESSCM course had rave reviews and an excellent reputation. However, the...