Heath & Heather: Health and happiness in a teacup

Heath & Heather, a tea brand, grew market share and sales in the UK by launching new packaging that featured botanical imagery and colour-coded themes to promote the natural Britishness of the brand.

Executive Summary

In 1920 two brothers, both pioneers of herbal medicine, launched a herbal remedy business called Heath & Heather. Their unwavering commitment to delivering improved physical and mental health to the nation saw their business go from strength to strength over the following hundred years.

Typhoo Tea Ltd. acquired Heath & Heather in 2005 and the brand continued as a staple within the UK health sector. However, by 2015 sales had slowed. Despite market reports of a 31% sales increase in herbal and fruit teas within the UK over the previous couple of years Heath & Heather's market share...

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