Health Promotion Board: National Steps Challenge™

Belinda Green

The Health Promotion Board, an NPO, increased the average level of physical activity in Singaporeans with the National Steps Challenge which highlighted the emotional benefits of exercise.

Campaign details

Brand: Health Promotion Board of Singapore Brand owner: Health Promotion Board of Singapore Entrant company: Publicis Singapore, Idea creation: Publicis Singapore Market: Singapore Sector: Public health Media channels: Email marketing, Mobile & apps, Online display, Social media, Online video, Outdoor, Out-of-home Budget: 500k - 1 million

Executive summary

The Singapore Health Promotion Board encourages healthy living in Singapore. One of the board's mandates is to encourage Singaporeans to be more active and reduce the risk of obesity-related conditions.

Singapore’s activity levels plummeted...

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