Campaign details
Brand: HBO and American Red CrossAgency: Droga5Country: United States
Objectives
How do you promote the biggest TV show in history? Do you even need to? While HBO was preparing to say farewell to its biggest draw, we needed to ensure that Game of Thrones (GoT) wouldn't die with the finale.
But what makes GoT so different from all other TV series is the loyalty and passion of its fans. It wasn't just watched, but ceaselessly talked about and bonded over.
So, while our initial objective was building anticipation and viewership of the premiere,...