Hazeline: Burst the Acne Myths

Lam Nguyen Xuan, Thao Nguyen Thi Phuong, Thuy Nguyen Hong Phuong

Hazeline, a skincare brand, increased its reach and penetration in the Vietnamese market by launching its campaign ‘Burst The Acne Myth’ with a music video and social media challenge that busted common myths about acne treatments.

Campaign details

Brand: Hazeline Brand owner: Unilever Entrant company: MindshareIdea creation: Mindshare Ho Chi Minh City Market: Vietnam Sector: Skin care, sun protection Media channels: Content marketing, Events & experiential, Word of mouth, Influencers, KOLs Budget: Up to 500k

Executive summary

Hazeline successfully equipped Gen Z with proper skincare knowledge and generated a considerable amount of social conversations to establish a bigger impact on business, by flexibly using edutainment content, experimental social challenges, and trendy social media platforms to highlight the product benefits.

Market background...

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