Having it all: value and sustainability

Sustainability need not be in conflict with good value for consumers in economically straitened times.

Having it all: value and sustainability

Marie RidgleyAdded Value UK

In virtually all market sectors, the squeeze on consumers' wallets as a result of today's economic roller-coaster is forcing difficult choices and uncomfortable trade offs. Every penny counts, so being sure to get the best 'value' possible is imperative as consumers come to terms with their options – consume less, demand more for less or make new and different choices altogether.

The term 'good value' has become synonymous with cheap or low cost. But the reality is that the meaning of value has evolved as consumers expect...

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