Harvey's Long Live the Grill

In the fall of 2003, the world of Quick Serve Restaurants (QSR) in Ontario was in chaos. McDonald’s, Wendy’s and Burger King were spending millions in media, behind deep discounts and new products.
Agency: john stAuthors: Stacey Mowbray, Joanne Stewart, Reena Chawla and Diana Rodriquez

Harvey's Long Live the Grill

Advertiser: Harvey's Restaurants (Cara Inc.) Awards: Retail - Gold

EXECUTIVE SUMMARY

Results Period (Consecutive Months):September 21, 2003 –...