Agency: john st | Authors: Stacey Mowbray, Joanne Stewart, Reena Chawla and Diana Rodriquez |
Harvey's Long Live the Grill
Advertiser: Harvey's Restaurants (Cara Inc.) Awards: Retail - GoldEXECUTIVE SUMMARY
Results Period (Consecutive Months): September 21, 2003 – September 19, 2004.Start of Advertising/Communication Effort: September 21, 2003.Base Period for Comparison: September 2002 – September 2003.
In the fall of 2003, the world of Quick Serve Restaurants (QSR) in Ontario was in chaos. McDonald's, Wendy's and Burger King were spending millions in media, behind deep discounts and new products. Meanwhile, a health...