Harvey's Long Live the Grill

Stacey Mowbray, Joanne Stewart, Reena Chawla and Diana Rodriquez

In the fall of 2003, the world of Quick Serve Restaurants (QSR) in Ontario was in chaos. McDonald’s, Wendy’s and Burger King were spending millions in media, behind deep discounts and new products.

Canada

Agency: john st

Authors: Stacey Mowbray, Joanne Stewart, Reena Chawla and Diana Rodriquez

Harvey's Long Live the Grill

Advertiser: Harvey's Restaurants (Cara Inc.) Awards: Retail - Gold

EXECUTIVE SUMMARY

Results Period (Consecutive Months):September 21, 2003 –...

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