Harvey Nichols: Broken Windows

London department store Harvey Nichols changed its name and staged a window-smashing exercise to become the most-talked-about department store during London Fashion Week.

Campaign details

Brand: Harvey Nichols Agency: Fanclub PR & TBWA London

On March 1st 1912, Anne Harvey discovered that eight of her windows had been smashed by women of the suffragette movement, led by Emmeline Pankhurst. This award entry is the story of how this moment in history repeated itself, over 100 years later.