Agency: DDB London | Authors: Philip Heimann and Catherine Moustou |
Harvey Nichols – Tripping Through the Dark Side of Fashion
INTRODUCTION
This year Harvey Nichols is 190 years old, but for most of us its history starts in the early 1990s. It was then that the story was revamped, re-focussed and reintroduced as London's ultimate fashion venue, the favourite of Princess Diana. Ruby Wax, Eddi and Patsy, supermodels and celebrities of every kind and the dream of every aspiring fashionista.
In the 1990s the store went from strength to strength distinguishing itself on every aspect of the retail experience,...